Where are Skate Videos Headed?

In a time where teams are getting bigger and attention spans are getting smaller, the full-length skate video has become more of a novelty than a legitimate marketing strategy for skate companies. Titles like Vans’ “No Other Way” and DC Shoes’ “Street Sweeper” proved that you don’t need an hour long video that took four … Continue reading Where are Skate Videos Headed?

Fuck American Media Inc.

If you were subscribed to Transworld Skateboarding Magazine, lurk the Slap message boards, or don’t live under a rock, you’ve probably heard about the mag’s untimely death. Subscribers received a notice on Mar. 6 informing them that the March/April issue would be their last and the remainder of their subscription will be supplemented with Men’s … Continue reading Fuck American Media Inc.

How Skateboarding Will Benefit From the Olympics.

With it’s big debut in Tokyo next year, here are a few reasons why the Olympics will allow skateboarding to prosper.  First, the Olympics will shift public opinion on skateboarding. Ordinary people tend to have a negative view of skateboarding. They think we’re a bunch of hooligans who like to destroy property. The Olympics will … Continue reading How Skateboarding Will Benefit From the Olympics.