How ReVive Skateboards Thrives Outside the Skate Industry.

In a time where the skateboard market is flooded and hard goods margins are slim, ReVive Skateboards has figured out how to be successful by bending the rules of what it means to be a respectable mainstream board brand. YouTube skater Andy Schrock, infamous for creating some of the corniest skate content on the web … Continue reading How ReVive Skateboards Thrives Outside the Skate Industry.

Worst Colorway of 2019?

Nike’s latest collab with Frog Skateboards might be the ugliest shoe I've ever had the displeasure of laying my eyes on. I got a sneak peak of the Blazer Mid’s at The Fort and was both disappointed and amazed, two emotions I never thought I’d feel at the same time. Shoes to match the board.Photo … Continue reading Worst Colorway of 2019?

Where are Skate Videos Headed?

In a time where teams are getting bigger and attention spans are getting smaller, the full-length skate video has become more of a novelty than a legitimate marketing strategy for skate companies. Titles like Vans’ “No Other Way” and DC Shoes’ “Street Sweeper” proved that you don’t need an hour long video that took four … Continue reading Where are Skate Videos Headed?

Fuck American Media Inc.

If you were subscribed to Transworld Skateboarding Magazine, lurk the Slap message boards, or don’t live under a rock, you’ve probably heard about the mag’s untimely death. Subscribers received a notice on Mar. 6 informing them that the March/April issue would be their last and the remainder of their subscription will be supplemented with Men’s … Continue reading Fuck American Media Inc.

Why You Should Unfollow Metro Skateboarding

Metro Skateboarding, one of the biggest skate Instagram repost accounts, is ruining our perception of skateboarding and taking the fun out of it. Known for their infamous hashtag #metrogrammed, Metro’s Instagram feed is a constant bombardment of skatepark NBD’s. From tech wizardry to stair hucking that makes your knees hurt just watching, every post is … Continue reading Why You Should Unfollow Metro Skateboarding

How Skateboarding Will Benefit From the Olympics.

With it’s big debut in Tokyo next year, here are a few reasons why the Olympics will allow skateboarding to prosper.  First, the Olympics will shift public opinion on skateboarding. Ordinary people tend to have a negative view of skateboarding. They think we’re a bunch of hooligans who like to destroy property. The Olympics will … Continue reading How Skateboarding Will Benefit From the Olympics.